Bachelor of Arts in Communication

Program Overview

The Bachelor of Arts in Communication is a degree program that trains and prepares students to become effective communicators capable of creating, delivering, and evaluating messages in various contexts. The program covers various areas, including interpersonal communication, advertising, marketing, public relations, communication management and planning, development communication, social media communication, risk, disaster and humanitarian communication, photography, theater, broadcasting, journalism, radio, television, film, and media studies. Students gain practical experience through practicums/internships, media production, and other hands-on learning opportunities.

Program Educational Objectives

Graduates of the program are expected to attain the following within 3 to 5 years after graduation:

1. Display commendable performance in the media practice, and be dynamic agents in the transformation of society.
2. Exude competence and effectiveness in communication management and leadership skills.
3. Apply effective journalistic and creative writing skills appropriate to diverse audiences.
4. Develop and produce communication media content and materials in different formats and platforms.
5. Create innovative and sustainable projects for crisis, risk, disaster, and humanitarian communication, and for development communication programs.
6. Conduct communication and media research that promote changeand development.
7. Sustain the highest ethical standards performed by a communication professional and a media practitioner.

Program Learning Outcomes

A Bachelor of Arts in Communication graduate should be able to

1. Define and access information needs; assess and organize information and knowledge; produce, share, and utilize information and knowledge.
2. Communicate in different formats and platforms (print, broadcast, and online)
3. Prepare communication/media plan
4. Conduct communication and media research and evaluation
5. Develop and produce communication materials in different formats and platforms
6. Demonstrate communication management and leadership skills
7. Develop entrepreneurial capabilities
8. Adhere to ethical standards and practices
9. Know and practice rights, responsibilities, and accountabilities in the communication profession
10. Demonstrate development orientation in communication work
11. Apply communication theories/ models, principles, practices, and tools in development work

Program Job Opportunities

BACHELOR OF ARTS IN COMMUNICATION (CURRICULUM YEAR 2023-2024)

Grand Total Units: 147